TOM TAILOR CAMPAIGN
|Agency & Production Company||PROFASHIONAL|
|Creative Director Digital Campaign||Birgit Amelung|
|Film Director||Birgit Amelung|
|DOP||Nico Wegewitz & René Gorski|
For TOM TAILOR DENIM Spring/Summer 2016, we developed the full campaign idea including the featured hashtag. Less traditional print motifs, more digital content: We put the focus on digital storytelling and moving images, all under #TTDjustplay.
#TTDjustplay stands for the courage and individualism of the Millennials generation. The digital content output from one week of production is more than 60 films and clips that are used for the client’s website and social media channels.