Marc Cain The Sky is the Limit
|CREATIVE DIRECTOR||Rebecca Rupcic|
|DOP||Frederick Gomoll & Julia Schlingmann|
|FILM DIRECTOR||Caro Weller|
|PROFASHIONAL||Concept, Production, Post-Production|
The sky is the limit: This was the motto of Marc Cain’s first virtual Fashion Show.
This time around, the new collections were premiered differently: Not as a classic Fashion Show during Berlin Fashion Week, but as a digital film streamed on YouTube Premiere. The light-flooded, ultra-modern Marc Cain headquarters at the Bodelshausen production site set the perfect architectural stage for a new form of fashion show experience .
PROFASHIONAL created and produced this first virtual fashion Show for Marc Cain.