Marc Cain The Sky is the Limit

CREATIVE DIRECTOR Rebecca Rupcic
DOP Frederick Gomoll & Julia Schlingmann
FILM DIRECTOR Caro Weller
PROFASHIONAL Concept, Production, Post-Production

The sky is the limit: This was the motto of Marc Cain’s first virtual Fashion Show. 

This time around, the new collections were premiered differently: Not as a classic Fashion Show during Berlin Fashion Week, but as a digital film streamed on YouTube Premiere. The light-flooded, ultra-modern Marc Cain headquarters at the Bodelshausen production site set the perfect architectural stage for a new form of fashion show experience .

PROFASHIONAL created and produced this first virtual fashion Show for Marc Cain.