NEW: essence campaign
|CREATIVE DIRECTOR||Rebecca Rupcic|
|FILM DIRECTOR||Caro Weller|
|MAKE-UP ARTIST||Annika Blüge|
|HAIR ARTIST||Theo Schnürer|
|PROFASHIONAL||Concept, Production, Post-Production|
Global cosmetic brand essence launched a new product range which is vegan, cruelty free and full with good ingredients – essence “Hello, Good Stuff!”
The overall campaign message states: “essence makes clean beauty fun!
We say goodbye to PEG’s, Microplastic Particles and Parabens and welcome “Hello, Good Stuff!“. With our integrated international campaign we brought to live the cool & funloving, honest & smart, confident & bold, pink & proud attitude of the brand. Part of the campaign deliverables were over 200 print motifs, film, social media owned and paid media assets as well as a POS guideline.