NEW: essence campaign

Global cosmetic brand essence launched a new product range which is vegan, cruelty free and full with good ingredients – essence “Hello, Good Stuff!”

The overall campaign message states: “essence makes clean beauty fun!

We say goodbye to PEG’s, Microplastic Particles and Parabens and welcome “Hello, Good Stuff!“. With our integrated international campaign we brought to live the cool & funloving, honest & smart, confident & bold, pink & proud attitude of the brand. Part of the campaign deliverables were over 200 print motifs, film, social media owned and paid media assets as well as a POS guideline.