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CREATIVE DIRECTOR | Rebecca Rupcic |
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PHOTOGRAPHER | Sarah Kühl |
DOP | Frederick Gomoll |
FILM DIRECTOR | Caro Weller |
MAKE-UP ARTIST | Annika Blüge |
HAIR ARTIST | Theo Schnürer |
PROFASHIONAL | Concept, Production, Post-Production |
essence “Hello, Good Stuff!” integrated campaign
No more just “Hello, Good Stuff” – Multi-channel Campaign for essence cosmetics
Say goodbye to PEG’s, microplastics and parabens, and say “Hello, Good Stuff!”
In 2020, global cosmetics brand essence approached PROFASIONAL to create a multi-channel international campaign to launch their new vegan and cruelty-free product range packed with good ingredients: essence “Hello, Good Stuff!”
From concept to creative direction, production & post, we brought to life the line’s cool & confident, fun-loving & bold approach to cosmetics in over 200 print motifs, films for social & paid media assets, as well as POS guidelines to round out the immersive on- & offline experience.
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