TOM TAILOR CAMPAIGN
|Agency & Production Digital Campaign||PROFASHIONAL|
|Creative Director Digital Campaign||Birgit Amelung|
|Film Director||Birgit Amelung|
For TOM TAILOR DENIM Spring/Summer 2016, we developed the full campaign idea including the featured hashtag. Less traditional print motifs, more digital content: We put the focus on digital storytelling and moving images, all under #TTDjustplay.
The idea: 4 model-musicians that have never seen each other before perform their very own TTD song. The different campaign movies show their very first session together, as well as the finished music video. Moreover, we produced portraits and teasers which can be found on Instagram & Facebook. The aim is to have engaging content for social media to achieve brand loyalty and interaction within the community.
#TTDjustplay stands for the courage and individualism of the Millennials generation. The digital content output from one week of production is more than 60 films and clips that are used for the client’s website and social media channels.