TOM TAILOR CAMPAIGN

Spring/Summer 2016

Agency & Production Company PROFASHIONAL
Creative Director Digital Campaign Birgit Amelung
Film Director Birgit Amelung
DOP Nico Wegewitz & René Gorski

For TOM TAILOR DENIM Spring/Summer 2016, we developed the full campaign idea including the featured hashtag. Less traditional print motifs, more digital content: We put the focus on digital storytelling and moving images, all under #TTDjustplay.

#TTDjustplay stands for the courage and individualism of the Millennials generation. The digital content output from one week of production is more than 60 films and clips that are used for the client’s website and social media channels.

 

the guitar player

the drummer

the beatboxer

the singer

TOM TAILOR CAMPAIGN

Website-activation / Facebook-posts / Instagram-clips & pics

TOM TAILOR CAMPAIGN

campaign visual in coop. with Herr Brammen

TOM TAILOR CAMPAIGN

campaign visual in coop. with Herr Brammen

TOM TAILOR CAMPAIGN

Organized neatly

TOM TAILOR CAMPAIGN

Organized neatly